9 February 2010

The Linchpin Manifesto by Seth Godin

(source:http://www.squidoo.com/linchpin)

Yes. Now.


I am an artist. • I take initiative • I do the work, not the job. • Without critics, there is no art. • I am a Linchpin. I am not easily replaced. • If it’s never been done before, even better. • The work is personal, too important to phone in. •The lizard brain is powerless in the face of art. • I make it happen. Every day. • Every interaction is an opportunity to make a connection. • The past is gone. It has no power. The future depends on choices I make now. • I own the means of production—the system isn’t as important as my contribution to it. • I see the essential truth unclouded by world view, and that truth drives my decisions. • I lean into the work, not away from it. Trivial work doesn’t require leaning. •Busywork is too easy. Rule-breaking works better and is worth the effort. • Energy is contagious. The more I put in, the more the world gives back. • It doesn’t matter if I’m always right. It matters that I’m always moving. • I raise the bar. I know yesterday’s innovation is today’s standard. • I will not be brainwashed into believing in the status quo. • Artists don’t care about credit. We care about change. • There is no resistance if I don’t allow it to defeat me. •I embrace a lack of structure to find a new path. • I am surprising. (And often surprised). • I donate energy and risk to the cause. • I turn charisma into leadership. • The work matters. •

Go. Make something

happen.

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